Your Privacy Matters

Privacy Policy

This policy explains what information Above The Line Marketing collects when you visit our website, become a host location, or advertise on one of our community boards, and how we use and protect it.

Read the Full Policy ↓
✓ Effective October 7, 2026 · Applies to abovethelinemarketing.com and all Above The Line Marketing services
At a Glance

Your Data, Your Choice

The short version. The full policy below is what governs, but here is what matters most.

What We CollectEssentials

Only What We Need

From hosts: contact details and the location details needed to place a board. From advertisers: contact details, ad content, and payment details handled by our payment processor. From both: signed agreements.

We never sell your personal information.

Sold to othersNever
How We Use ItPurpose

To Run Your Board or Ad

For hosts, we use it to install, maintain, and service the Community Board at your business. For advertisers, we use it to design, proof, and place your ad and bill you. Both get updates from us.

Used forYour service
Your ChoicesControl

You Stay In Charge

Reply STOP to any text to opt out, use the unsubscribe link in any email, or contact us to access, correct, or delete your information.

Opt outAny time
Full Policy

Privacy Policy

Last updated October 7, 2026.

SECTION 01Who We Are

Rodriguez Heritage Enterprises LLC, doing business as Above The Line Marketing ("Above The Line Marketing," "we," "us," or "our"), operates community advertising boards placed inside local host businesses, such as restaurants, barbershops, and laundromats, and sells advertising space on those boards to local businesses. We are based in McAllen, Texas.

This Privacy Policy applies to abovethelinemarketing.com, our forms, agreements, emails, text messages, and the services we provide to host locations and advertisers (together, the "Services").

SECTION 02Information We Collect

Information you give us. When you fill out a form, sign an agreement, become a host location, buy an advertising placement, or contact us, we may collect:

  • From hosts and advertisers: your name, business name, email address, phone number, and business or mailing address.
  • From hosts: details about your business location needed to install and maintain a board, such as where the board will be placed and the best times for us to visit.
  • From advertisers: advertising content you provide, such as logos, images, text, offers, and business details.
  • Electronic signatures and the agreements you sign, whether a Host Agreement or an Advertising Agreement.
  • Details about other businesses you refer to us, such as a contact name, business name, and phone number.
  • Messages and other communications you send us.

Payment information. Hosting a board is free, so we do not collect payment information from hosts. Advertiser payments are processed by third-party payment processors. We do not store full card numbers on our systems.

Information collected automatically. When you visit our website, we and our service providers may collect device and browser information, IP address, pages viewed, and similar usage data through cookies and similar technologies.

SECTION 03How We Use Your Information

  • To prepare, send, and keep the agreements you sign with us.
  • For hosts: to install, inspect, maintain, and eventually remove the board at your business, and to schedule those visits with you.
  • For advertisers: to design your advertisement, send proofs for your approval, produce it, place it on a board, and tell you which host location it is displayed at.
  • To communicate with you about your agreement, your board or ad, billing, and support.
  • To process advertiser payments and keep business records.
  • To send marketing messages, where you have agreed to receive them or where the law otherwise allows.
  • To operate, secure, and improve our website and Services.
  • To comply with legal obligations and enforce our agreements.

SECTION 04Text Messages (SMS)

If you give us your mobile number and agree to receive text messages, we may send you messages about your account and agreements, board installation and maintenance visits (for hosts), ad proofs and placement updates (for advertisers), appointments, and, if you opted in to them, promotions. Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time and HELP for help. Consent to receive marketing texts is not a condition of any purchase.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

SECTION 05How We Share Information

We do not sell or rent your personal information. We share it only as follows:

  • Service providers that help us run our business, such as our website and CRM platform, payment processors, e-signature, email and text-message delivery providers, and printing and production vendors. They may use your information only to provide services to us.
  • Between hosts and advertisers. Advertisements are displayed publicly on boards at host locations, so an approved ad is visible to the host and to anyone at that location. We tell advertisers the name and address of the host business where their ad is displayed. We do not give hosts or advertisers each other's private contact or payment details.
  • Legal reasons. When required by law, or to protect the rights, property, or safety of our business, our customers, or others.
  • Business transfers. In connection with a merger, sale, or transfer of all or part of our business.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

SECTION 06Cookies and Similar Technologies

Our website uses cookies and similar technologies to keep the site working, remember your preferences, and understand how visitors use the site. You can control cookies through your browser settings. Blocking some cookies may affect how the site works.

SECTION 07Data Retention and Security

We keep personal information for as long as we need it to provide the Services, meet our legal, tax, and accounting obligations, resolve disputes, and enforce our agreements. Signed agreements are kept for the life of the agreement and a reasonable period afterward.

We use reasonable administrative, technical, and physical safeguards to protect your information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

SECTION 08Your Choices and Rights

  • Email: use the unsubscribe link in any marketing email.
  • Text messages: reply STOP to opt out.
  • Access, correction, and deletion: contact us to ask what information we hold about you, or to correct or delete it. We may need to keep some information to meet legal obligations or complete an active agreement.

Depending on where you live, you may have additional rights under applicable law. We will respond to verified requests as required by law.

SECTION 09Children's Privacy

Our Services are intended for businesses and adults. We do not knowingly collect personal information from children under 13. If you believe a child has given us personal information, contact us and we will delete it.

SECTION 10Third-Party Links and Changes to This Policy

Our website may link to websites we do not control, and this policy does not cover them. We may update this Privacy Policy from time to time. When we do, we will change the "Last updated" date above. Material changes will be communicated as required by law.

SECTION 11Contact Us

Questions or requests about this Privacy Policy? Reach Rodriguez Heritage Enterprises LLC d/b/a Above The Line Marketing, McAllen, Texas, through our Contact Us page.